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Utome, Utomat, and the Typo That Keeps Finding Me
People land on my site looking for 'utome' and stay for the automation stuff. Here's what that tells me about how search actually works, and why I stopped fighting it.
01 Jul 2026Utmat, Utomat, Otomat: Why People Can't Spell It and What That Says About Search
People land on my site after typing 'utmat' into a search bar. That typo tells you something interesting about how people find tools they don't quite have a name for yet.
30 Jun 2026Otomat: What People Mean When They Search That Word (And What I Actually Do)
People land on my site searching for 'otomat' and end up reading about business automation. Here's why that typo makes perfect sense, and what it tells us about how people think about repetitive work.
26 Jun 2026I Lost Three Enterprise AI Deals in a Row. Here's the Question I Wasn't Asking.
Twelve years in B2B sales. Sandler trained. Still kept losing AI deals at the finish line — because I was skipping one question that should have been obvious.
26 Jun 2026The ROI of Business Process Automation: What It Actually Costs You to Do Nothing
Manual busywork costs more than you think. Here is how to measure the real return on business process automation and decide where to start.
25 Jun 20267 Signs Your Business Needs Automation Right Now
If you're copy-pasting the same data between apps, chasing the same follow-ups every week, or losing track of jobs because nothing talks to anything else, your business is telling you something. Here's how to read the signals.